The growth in the field of social media has been phenomenal. And in order to capture the market and cure your target audience, it is imperative to get an in-dept understanding of the social media market–which platform has the highest audience, where the interest of your TG lies so on and so forth.
Developing the right content strategy for your target audience can only be achieved once brands decode their customers’ mindset. The scope of growth is immense, once the facts and statistics of the user behavior is revealed and understood.
Red Website Design has created an infographic which shares some helpful facts and figures.
Some of the key insights include:
2. More than half of all YouTube views are on mobile devices
3. 81% of millennials check Twitter at least once per day.
4. Almost 80% of time spent on social media platforms happens on mobile
Understanding the importance of mobile-first content strategy is very important if you intend to keep a large bunch of audience on your website. Google says more searches happen on mobile than desktop and this confirms that brands must think mobile first while creating their marketing strategy.
Here’s the complete infographic: