Facebook introduces a new ad format—Collection

30% of mobile shoppers say video is best way to discover new products. Appealing to this, Facebook has recently unveiled—collection, a new ad format which incorporates video and product images while making it exciting and easier for people to browse and purchase products.

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Global sportswear brand, Adidas used the Facebook collection ad format to drive sales for its new Z.N.E Road Trip Hoodie, delivering a 5.3X return on ad spend.

What is Collection?

Collection – An ad format which starts with a video or image, followed by four product images placed beneath. Tap on the ad and it opens a catalog of up to 50 different products–these products are automatically selected by Facebook, bases the preferences you have set along with users’ preferences. Users will be directed to the company’s website upon clicking on any specific product from where they can make the purchase.

Measuring the results—a step ahead

Facebook has made a significant change in the way marketers’ can measure the result of the ads by introducing a feature that helps you measure outbound clicks–that is when someone clicks out of the ad to the business’ website. Also available on Instagram.

Get started with this new ad format, collection, visit the Advertiser Help Center or contact your Facebook representative.

29+ Social Media Marketing Stats 2017–Infographic

The growth in the field of social media has been phenomenal. And in order to capture the market and cure your target audience, it is imperative to get an in-dept understanding of the social media market–which platform has the highest audience, where the interest of your TG lies so on and so forth.

Developing the right content strategy for your target audience can only be achieved once brands decode their customers’ mindset. The scope of growth is immense, once the facts and statistics of the user behavior is revealed and understood.

Red Website Design has created an infographic which shares some helpful facts and figures.

Some of the key insights include:

1. 22% of the world’s total population uses Facebook 

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2. More than half of all YouTube views are on mobile devices
3. 81% of millennials check Twitter at least once per day.

4. Almost 80% of time spent on social media platforms happens on mobile

Understanding the importance of mobile-first content strategy is very important if you intend to keep a large bunch of audience on your website. Google says more searches happen on mobile than desktop and this confirms that brands must think mobile first while creating their marketing strategy.

Here’s the complete infographic:

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